USA TODAY Launches Las Vegas Travel Website

Upon clicking into the article “Best Places to Spot Stars in Las Vegas” on USA TODAY ‘s new co-branded vertical, we noticed something a little different. Next to each menu-page picture of the suggested A-list ambush locales, there is a button that reads: ‘ADD TO MY EXPERIENCE.’

Very clever. As readers make their way through a site that feels a lot like those of urbandaddy.com and other similar city-centric email blast services, they can build their own travel destination repertoire.

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