'USA Today' Debuts High School Football Mag

'Prime' to roll out in 11 pigskin-loving markets across the U.S.

This weekend, high school football fans in 11 markets across the country will have the chance to see their favorite local stars highlighted in Prime, the debut magazine from USA Today Sports. The color insert, of which 550,000 copies will be distributed in-school or with Gannett newspapers in select cities from Washington, D.C., to Phoenix, covers both national rankings and local players.

While high school athletes may not have the nationwide recognition of their college (or professional) counterparts, USA Today Sports president Tom Beusse says that they’re often just as important within their community. 

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