USA Today Creates Its Social Media Team

Perhaps you’ve heard that social media is an important, somewhat new way for online users to engage the news. USA Today has heard that too, and so today it created a team specifically devoted to social media.

The paper has moved its former Online Marketing Manager, Brian Dresher, into the role of Manager, Social Media and Digital Partnerships. Alexandra Nicholson, who previously worked as a communications manager at USAToday, will now manage social media strategy.

In addition to manning a USA Today corporate Twitter account, the pair will helm the USA Today Social Media Lounge, a WordPress blog (slogan: “We’re all in this together”), which offers “a living, breathing look at what USA Today is doing every day through marketing, communications and social media efforts.” Readers can also expect “tips, case studies, best practices and general feedback on social media.”