YouTube will be the official video-sharing platform for the 32nd edition of the USA Today Ad Meter, which provides poll data on how Super Bowl ads are resonating with viewers.
Participants in the USA Today Ad Meter will be able to view Super Bowl ads on YouTube and vote for their favorites, and those videos will also appear on the Ad Meter results pages.
YouTube began its AdBlitz initiative 14 years ago to provide a single destination for Super Bowl spots, and this year’s version will be broken up into content categories such as comedy, sentimental, informative, dramatic, action-packed and inspirational.
Brian Albert, managing director of YouTube parent company Google, said in a release, “The Super Bowl is the biggest advertising event of the year, and fans view, like, comment on and share their favorite ads digitally before, during and after the Big Game.
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