‘USA Today’ Benches Facebook In Coverage Of Super Bowl XLVII
Voting by Facebook users was included in the results of the USA Today Ad Meter for Super Bowl XLVI, but the social network will have to buy a ticket to get into Super Bowl XLVII in New Orleans Feb. 3, as the national newspaper decided to go at it alone with Ad Meter.
Voting by Facebook users was included in the results of the USA Today Ad Meter for Super Bowl XLVI, but the social network will have to buy a ticket to get into Super Bowl XLVII in New Orleans Feb. 3, as the national newspaper decided to go at it alone with Ad Meter.
USA Today President and Publisher Larry Kramer told AdAge it decided against teaming up with Facebook for this season’s National Football League championship contest, partly because it plans to expand Ad Meter and related initiatives to events other than the Super Bowl.
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