Social pin-boarding site Pinterest is getting a ton of hype at the moment. It seems that every tech blog is waxing lyrical about Pinterest’s rapid ascent to 10 million uniques, the site’s broad appeal to female users and its traffic-driving power. Heck, even Mark Zuckerberg has signed up.
Lots and lots of hype. But is it deserved?
Well, here’s another pro-Pinterest stat: American users of the social network spend an average of 1 hour and 17 minutes on the site, well ahead of Twitter (36 minutes), LinkedIn (17 minutes) and Google+ (6 minutes). In fact, Pinterest gets more monthly usage than all of these other platforms combined.
Pinterest ranks behind Tumblr (1 hour and 38 minutes) and, no surprise, Facebook, whose 6 hours and 33 minutes average monthly usage is both incredible and unlikely to be caught anytime soon (read: years). In total, Americans spend a heady 100,000 years each month on Facebook, which is 50 times what they spend on Twitter.
One important thing to remember for Twitter fans: these numbers are (as usual) based on visits to Twitter.com, and won’t take into account Twitter client and app usage, which would significantly boost Twitter’s numbers, perhaps by twice as much.
Of course, Pinterest is a relative minnow compared to many of these other social networks. Its 12 million monthly unique visitors is beaten by every other major social network, including MySpace, whose recent uptick has kept them one million uniques ahead of Google+, while seeing double the monthly usage. You have to say, and despite the hype, Google+ doesn’t appear be taking off in the US. Which, inevitably and ultimately, will mean the world.
This data has been bundled together in this infographic from Statista, which takes a closer look at social networking in the United States.