USA Network Giving Viewers Ice Cream and a Workout

The USA Network’s PR bonanza continues. A couple of weeks ago, we went to an outdoor preview of the new season of summertime USA programs. Now the network is handing out ice cream in New York, Chicago, San Francisco, Los Angeles, and Boston to drive viewers to its shows Suits and Necessary Roughness. The ice cream giveaway started today and will continue tomorrow and next Tuesday and Wednesday.

Also, in Times Square on the 29th, the network will host Theraplay, a mini-football field/stress-relieving space à la Necessary Roughness.