Us Weekly Brands Trucks

With headlines like “Jennifer Lawrence: I’m Attracted to My Brother” Us Weekly has always stood out on a crowded newsstand, but now it’s going to stand out on the highways as well.

The magazine’s Publisher, Vicci Lasdon Rose, tells MinOnline that they currently have three gigantic Us Weekly-branded trucks rolling up and down major highways along the West and East Coast, and a large section of the Midwest. And before you think “Thank god we don’t have those monstrosities in the city,” Rose has some news for New Yorkers: “I plan to have a fun promotion with the truck in New York.

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