Urban Outfitters Gets Brooklyn Wrong

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Our very own sister blog, FishbowlNY, has gotten into the business of critiquing design with their recent post calling out an ad popping up everywhere in New York for a new Urban Outfitters opening in Brooklyn. Sure, it’s kinda clever, like everything they do at the world’s greatest supplier of irony, designed to look like a homemade, glue-and-paste sort of thing that you might see an average joe putting together and posting in their laudromat. Unfortunately, what they didn’t seem to care about were details that had anything to do with the neighborhood they were moving into, just a collection of things people outside of the NY area might associate with Brooklyn.

2. Paul’s Boutique was in Manhattan, dipwads.