Urban Outfitters Makes Facebook Likes Featured Items
Retailer Urban Outfitters has made the Facebook Like button central to the way the company is marketing its products online. Visitors to the Urban Outfitters web site are now greeting by a large thumbs up asking them to “See our most Liked items.”
The company had installed the Like button by its products on the company web site and this new feature is essentially a grouping of the most Liked items into one place. These items — which include men’s and women’s clothing, as well as home items — are then grouped into a special section promoted on their web site.
So
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