Diamonds Are Urban Daddy’s Best Friend

Everything about lifestyle website, which currently caters to LA and nine other geographical hipster hubs, is highly seductive. So it should come as no surprise that the company has engineered a velvety smooth and most unique sweepstakes giveaway for the flip side of Thanksgiving.

Under the heading “Diamonds on the Hour,” UrbanDaddy will be randomly giving away a DeBeers diamond trinket every hour on the hour, for 12 straight hours, beginning Monday November 29th at 5:00 a.m. PT / 8:00 am ET. Contestants need to enter only once, via e-mail, and can do so anytime between now and the day of the giveaway.

In total, more than $25,000 worth of diamond jewelry will be given away, with individual items ranging in retail value from $1,500 to $2,750. Cleverly, the website is encouraging contestants to increase their chances by emailing up to ten friends about the contest. For each shared email, the contestant gets another coin in the diamond fountain.

When we interviewed LA editor Lonny Pugh last month, he said that the company as a whole had about 2.5 million registered email subscribers. No doubt after they’re done with the diamonds derby, that number will be substantially higher.