Urban Airship studies effectiveness of push notifications in latest Good Push Index

Mobile relationship management company Urban Airship has released the results of its latest Good Push Index, which measures the effectiveness of push notifications across a variety of mobile app types, from retail apps to games. This is the company’s most expansive Good Push Index to date, with data showing users who receive push notifications are retained at almost double the rate of those who don’t.

[contextly_sidebar id=”219e260b426085427deec6a4f4e957fd”]The six-month study analyzed more than 2,400 applications and 500 million push messages.