Urban Airship reveals new tech for reduced loading times of rich media on mobile

Image via Urban Airship

Mobile relationship management company Urban Airship has today revealed new technology aimed at decreasing the load time of rich media on mobile devices and increasing the speed of campaign execution for advertisers.

Through its cloud platform and “proprietary, mobile-optimized content delivery techniques,” developers utilizing Urban Airship will be able to serve rich media 38 to 58 percent faster than through traditional methods, which can equate to a one to two second reduction in loading time experienced by app users.

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