Urban Airship brings ultra-fine detail to location-based push marketing, promises to keep data secure

Urban Airship, the Portland, Oregon-based mobile push messaging provider is looking to dramatically improve how location-based advertising works with its newly unveiled Location Messaging Service.

Built from the technology Urban Airship picked up when it acquired location platform SimpleGeo for $3.5 million in stock last year, the product promises to deliver ultra-precise advertising that benefits both consumers and brands.

“We predicted that location and push together would be hot data,” says Urban Airship CMO Brent Hieggelke. “But surveys show that people under-check-in.

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