Upworthy Skeletons Dance Their Way to 'Partnership of the Year'

"Love Has No Labels" just won two prizes at the 4A's Transformation conference.

“Love Has No Labels” is the second most popular Facebook video in Upworthy’s history. And if you are not one of the 47 million or so people who have caught up with the three-minute clip there, which shows successive pairs of people dancing behind a giant X-ray screen and then revealing themselves to remind of the varied looks of love, it’s well worth a click. (Another 57 million have viewed the video via YouTube.)

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