Upworthy Revamps Logo

It's uh, something!

Upworthy, the news and entertainment site founded by Eli Pariser and Peter Koechley in 2012, has a new look. Here’s the old Upworthy logo:

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And starting today, two versions of the revamped logo:

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Upworthy vp of marketing Jenn Lindenauer said a new logo was neccessary because the site had changed since it launched. Upworthy now features more original reporting and video offerings.

“We wanted the Upworthy logo to be more,” explained Lindenauer. “Upworthy: positive and lively, engaging and innovative, and ever-focused on our bedrock mission of changing what people pay attention to. After looking at lots of different options that were terrific but not quite #Upworthy, we landed here.”

We have to be honest, we like the old logo better. But we don’t own Upworthy and to each his/her own.