Upsight launches Upsight GeoTrigger for real-world mobile marketing campaigns

Mobile analytics and marketing company Upsight (formerly Kontagent-PlayHaven) has announced the beta launch of its Upsight GeoTrigger solution for mobile marketers. Upsight GeoTrigger works to help marketers discover where users are in the real world while completing specific actions, and then engage with them via relevant campaigns.

Upsight GeoTrigger utilizes data from Upsight’s analytics platform to determine where users are located when most engaged with an app. That is, identifying locations where frequent logins take place, or even where purchases are most often made.