Upper Income Hispanics Are Biggest eReader Demographic: Pew Study

Hispanic adults younger than age 65 who have graduated from college and live in households with incomes of at least $75,000 are most likely to own eReaders. Parents are also more likely than non-parents to own them. This is according to a new report from the Pew Internet Project on eReader adoption.

The report found that eReader owners doubled from November 2010 to May 2011, from 6% of the U.S. population to 12% of the population.Tablet

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