Upper Income Hispanics Are Biggest eReader Demographic: Pew Study

Hispanic adults younger than age 65 who have graduated from college and live in households with incomes of at least $75,000 are most likely to own eReaders. Parents are also more likely than non-parents to own them. This is according to a new report from the Pew Internet Project on eReader adoption.

The report found that eReader owners doubled from November 2010 to May 2011, from 6% of the U.S. population to 12% of the population.Tablet adoption has slowed according to the report, which found that in May 2011, 8% of adults reported owning a tablet, up only 3% since November 2010.

When it comes to tablets, men are now slightly more likely to own them than women. The report also found that between November 2010 and May 2011, the largest increases in tablet ownership have been among men when compared with women.