Upfront round-up: NBC gets dramatic, CBS still reticent

The LA Times covers NBC fall line-up and the drama that is involved in fashioning a schedule when you have, quite literally, nothing to lose.

Viz,

“The network is drastically remaking its schedule, scrapping nearly every new show that it launched last season except for the quirky hit ‘My Name is Earl.’ (Game show “Deal or No Deal” is also returning twice a week.) [NBC Entertainment president Kevin] Reilly acknowledged that NBC has undergone extensive soul-searching about its past strategy, saying, ‘If we didn’t examine ourselves over the last couple of seasons, I think we would have been nuts.'”

Most exciting? The return of “West Wing” burn-out Aaron Sorkin, whose “Studio 60 on the Sunset Strip” is the linchpin

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in