Updated: Hallmark Magazine Folds
Another magazine has fallen victim to the punishing ad climate. Hallmark Cards is folding its eponymous magazine with the February/March issue, now on newsstands. The companion Web site also will shut down.
“Despite favorable consumer acceptance of the publication, we can not justify continued investment in the magazine at a time when we must focus our efforts and resources only on those projects that will lead to long-term profitable revenue growth for the company,” Donald Hall Jr.,
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