How Unsexy Brands Rock Social Media [INFOGRAPHIC]

How Unsexy Brands Rock Social Media [INFOGRAPHIC]

Social media marketing? It’s all well and good if you’re behind the wheels of a cool, sexy brand that appeals to the key demographics on Facebook, Twitter and Instagram. I mean, that’s easy, right?

But what if your brand is a bit dry? Or even dull? What if your product is as far from sexy as it could possibly be? What then, marketing gurus?

Well, you have to get a little creative. And that’s what brands such as Staples, Sharpie, Tampax and Bodyform have done, using humour, conversation and innovative promotional campaigns to raise engagement and drive awareness.

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