News Corp. sold Unruly to ad-tech company Tremor International earlier this year, and now the video advertising outfit’s outgoing CEO, Norm Johnston, is set to lead the publisher’s global advertising strategy.
In a note published earlier today, Johnston notified readers that he would “pass the baton” of leadership to Tremor CEO Ofer Druker, and that he is soon to take up the role of head of global advertising strategy at News Corp.
“Pending AGM approval,” Johnston wrote, “I will shortly become a non-executive director on Tremor’s board of directors, which will enable me to remain involved in the overall strategic direction of the company.”
Johnston joins at a time when the publisher is looking to shore up its first-party data strategy, including its News IQ ad platform, a tool it hopes will rise to prominence as audience
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