Unrealized Potential: Why Quizzes Should Be Bigger on Facebook

Each week, we track the growth and decline of Facebook’s biggest apps here at Inside Facebook. Among those that we watch, there are almost always several quizzes gaining thousands or millions of users. Yet quizzes also have trouble holding onto their users, and are often viewed as a second-class type of app by developers. Is it possible that they could be more successful?

Judging from history, quizzes could do much better, indeed. Women’s magazines use quizzes as a monthly staple — Cosmopolitan’s

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