Unprintable WWF File Format Goes Viral To Save Trees

A new viral video is introducing WWF, a new green file format that cannot be printed out, guaranteeing that not a single tree will have to die on your account. "Save as WWF, Save a Tree!"

Every year millions of trees are cut down to produce the paper that all of us use to print out emails, attachments, documents and books unnecessarily. How can we save trees and cut down on unnecessary printing and paper waste? Why not go straight to the source and create files that are unprintable? That way nobody will be able to waste paper printing them out! A new viral video is introducing WWF, a new green file format that cannot be printed out, guaranteeing that not a single tree will have to die on your account. So what are you waiting for? “Save as WWF, Save a Tree!”

WWF, not to be mistaken for the World Wrestling Federation but rather the World Wide Fund For Nature, is getting noticed over the past few days thanks to a viral video that explains how the file format works. The description on the YouTube video explains that, “The WWF format is a PDF that cannot be printed out. It’s a simple way to avoid unnecessary printing. So here’s your chance to save trees and help the environment. Decide for yourself which documents don’t need printing out – then simply save them as a WWF.” The software for the WWF file format can be downloaded at SaveAsWWF.com. It is currently available for Mac OS X 10.4 and up and a Windows version will be coming out soon.

Check out the video below to learn more.

The video currently has just under 70,000 YouTube views (the German version has an additional 7,000) and Save as WWF, Save a Tree has 4,785 fans on Facebook. But I have to ask, do you think the WWF file format will stick? Sometimes people need to print things out for all sorts of reasons (to read on the go, to avoid computer eye-strain, to write notes on, etc.), and should it really be up to the file saver to decide who can print and who cannot? What do you think? Is WWF a good way to save the environment, or just a gimmick?