Ponies: More Violent Than Most Think in Unpleasant Horse on iOS

A few weeks ago, casual games developer PopCap Games launched a new development studio by the name of 4th & Battery. Intended to create “smaller, simpler, and sometimes edgier games,” the intention was to allow for PopCap to develop more “experimental” ideas. Unpleasant Horse for iPhone and iPad is the result of such experiments (in fact it is noted as such in the game’s description in the App Store) and is the child of PopCap’s first “game jam event,” where employees attempted to make a complete game in 24 hours based on a random idea.

It’s not a far leap to surmise that Unpleasant Horse was the random idea.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in