The Los Angeles Lakers dominated social marketing firm Unmetric’s analysis of National Basketball Association teams across Facebook, Twitter and Instagram from Oct. 1 through 15.
The NBA 2018-19 regular season tips off Tuesday night.
The Lakers led Facebook and Twitter in audience size; posted the highest growth on Instagram; led Facebook and Instagram in engagement; and topped likes and comments on Facebook and Twitter.
Unmetric examined its cross-channel reports for all 30 NBA teams from Oct. 1 through 15, and it also found that:
- The defending champion Golden State Warriors had the largest audience size on Instagram.
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