The up-and-coming Philadelphia Phillies posted the most growth on Instagram for the month.
Teams in the playoff hunt also led the three social networks in engagement, with the Facebook crown going to the Chicago Cubs, while the Cleveland Indians paced Twitter and the New York Yankees topped Instagram.
- The Yankees maintained their hold on the largest audience size across the three social networks.
- The St. Louis Cardinals were the most active MLB squad on Facebook and Twitter, while the Los Angeles Dodgers produced the most Instagram posts.
- The Cardinals led Facebook in likes, while the most Twitter likes went to the Boston Red Sox, and the Dodgers topped Instagram.
- The Dodgers pulled off a clean sweep across all three social networks when it came to comments for August 2018.