As the Oakland A’s surged up the Major League Baseball standings in August, the ballclub also saw a growth surge on Facebook and Twitter, according to social marketing firm Unmetric.
The up-and-coming Philadelphia Phillies posted the most growth on Instagram for the month.
Teams in the playoff hunt also led the three social networks in engagement, with the Facebook crown going to the Chicago Cubs, while the Cleveland Indians paced Twitter and the New York Yankees topped Instagram.
Unmetric examined its cross-channel reports for all 30 MLB clubs from Aug.
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