Unmetric: The Golden Knights and Maple Leafs Had Strong Social Showings in January

Vegas heated up Facebook and Instagram, while Twitter belonged to Toronto

The Vegas Golden Knights dominated Facebook and Twitter among National Hockey League teams in January, while Instagram was the domain of the Toronto Maple Leafs, according to social marketing firm Unmetric.

The second-year club led Facebook and Twitter in growth and engagement for the month, also topping Twitter in likes and comments.

Meanwhile, the Maple Leafs led Instagram in engagement, likes and comments.

Unmetric examined its cross-channel reports for all 31 NHL teams from Jan. 1 through 31, and it also found that:

  • There was no change among the leaders in audience size for the three social networks, with the Chicago Blackhawks atop Facebook and Twitter, while the Pittsburgh Penguins topped Instagram.
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