Unmetric: The Cleveland Browns Turned Social Networks Into the Dog Pound in Weeks 1-3

The team’s first win since 2016 spurred the most growth by NFL teams on Facebook, Twitter, Instagram

The Cleveland Browns’ first victory since Christmas Eve 2016 led to a sweep of the highest growth on Facebook, Twitter and Instagram during the first three weeks of the National Football League season, according to social marketing firm Unmetric.

The Browns also led engagement on Twitter and Instagram, while the Kansas City Chiefs did so on Facebook.

Unmetric analyzed all of the teams in the league on the three social networks from Sept. 6 through 24, using its cross-channel reports, and it also found that:

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