Brands Take Flight With Social Posts for ‘The Angry Birds Movie’

The Angry Birds Movie has left some of its official brand partners far from angry.

The Angry Birds Movie has left some of its official brand partners far from angry.

Social media analytics provider Unmetric highlighted some of the most successful social content related to the film, which posted an estimated $55.5 million in box office revenue during its second weekend, bringing its total to some $112 million, according to Deadline.

Unmetric highlighted the following social media posts:

McDonald’s Mexico, more than 109,000 likes.

McDonaldsMexicoAngryBirdsUnmetric

McDonald’s Philippines, more than 51,000 likes and 6,800 comments.

Zavvi (formerly Virgin Megastores).

ZavviAngryBirdsUnmetric

Ziploc.

The National Audubon Society.

TheNationalAudubonSocietyAngryBirdsUnmetric

Unmetric CEO Lux Narayan said in an email to SocialTimes:

The summer blockbuster season is just getting started with some big franchise series coming over the next few months. As this Angry Birds content indicates, brands should engage international audiences with both locally relevant and universally appealing content. Contests and videos will likely continue to receive high engagement, but brands should use data to push creative boundaries and test not only what’s been done, but also determine what hasn’t been done.

Readers: Have you seen The Angry Birds Movie, or do you plan to see it?

Featured image courtesy of The Angry Birds Movie Facebook page.