Two first-place teams and another club that most people expected to be in first place posted the highest growth among Major League Baseball squads on Facebook, Twitter and Instagram in July, according to social marketing firm Unmetric.
The scuffling Washington Nationals led Facebook in growth, while the Houston Astros topped Twitter and the surprising Philadelphia Phillies paced Instagram.
Unmetric examined its cross-channel reports for all 30 MLB clubs from July 1 through 31, and it also found that:
- The Chicago Cubs led Facebook in engagement, while the Cleveland Indians did so on Twitter and the Instagram lead went to the New York Yankees.
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