Unlocking The Value Of The Vocal Minority
When you’re overseeing a company’s social media activity, there comes a time when you take stock of what has happened during the month, or a specified period of time, and create an analysis of that data.
During that analysis it may come to light that while there are a number of people active on the page during that time period, there’s one person, or a few people, who make their voices heard every day.
When you’re attempting to get as many people engaged as possible, having the same few people appear on your pages can cause a knee-jerk reaction to dismiss them, and possibly view their consistent interaction as an administrative failure to get a larger portion of the community interested and engaged.
While mass appeal is important, recognizing the value of the vocal minority is absolutely critical.
In a recent post on the Managing Communities blog, the author explains that listening and valuing...
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