Univison Interactive Media Partners With impreMedia

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The digital division of Univision Communications Inc. — “Univision Interactive Media, Inc.” — has partnered with impreMedia Digital, LLC to exchange content geared towards a Latino audience across multiple platforms. The companies are already in the process of sharing content online and in print, with plans for “full deployment” later this year.

As part of the arrangement, impreMedia will be provided with a feed from “Lo Ultimo,” Univision.com’s music channel. ImpreMedia can then use info from the feed to display as articles and video clips on its national and local music sites. Univision Interactive Media’s “Noticias” site (that means “news,” compay) will, in turn, feature headlines from impreMedia’s La Opinión news publication.

Arturo Duran, CEO of impreMedia Digital, explained why the company decided to enter this arrangement with Univision:


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For impreMedia, this agreement constitutes an historical step that emphasizes our commitment to keep the Hispanic community informed with quality content. We provide strong and accurate local content to Latinos across the U.S. through our print, online and mobile platforms increasing the size of our audiences. In this sense, our alliance with a strong partner like Univision Interactive Media allows us to broaden our reach to those local communities and further disseminate our rich content offering.

Mutually beneficial partnerships between media companies are totally hot right now, by the way.