Marketers have long preached about speaking to people “in their own language,” but normally only as a metaphor. Univision’s nascent UVideos, a Spanish-English digital video network, suggests brands should take that advice literally.
UVideos will go live via Xbox’s SmartGlass feature in May and for BlackBerry users during June—promising to further bolster what’s been an auspicious beginning for the six-month-old platform. The original programming channel has helped Univision grow its digital video revenue by roughly 100 percent, per the network, while Web and mobile video views have spiked by 156 percent.
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