Univision to Launch Mini Ad Network
Univision is the latest major media company to launch its own mini ad network. In this case, the company is looking to replicate the ad-network model in the less-cluttered Spanish-language market.
To that end, Univision has formed Univision Partner Group, a collection of Spanish-language Web sites from the U.S., Latin America and Spain that reach a significant U.S. Hispanic audience. Univision will be able to sell advertising across these partner sites, which include a range of content venues such as entertainment-oriented Caracoltv.com,
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