University of Wisconsin Launches Social Media Challenge

In addition to alum and Modern Family co-creator Steve Levitan winning another armful of Emmys on Sunday, the University of Wisconsin-Madison and the Wisconsin Alumni Association have another piece of news they hope will have people talking. It’s the Bucky Challenge.

Named after the mascot Bucky Badger, the university launched a social media campaign that has a direct effect on students: every new Facebook “like” and Twitter follower, the university receives means another $1 toward a needs-based scholarship fund.