Unilever's Global Media Lead on Branded Content, Big Data and Display
Predicts brands will take content marketing in house
Public relations firms and digital shops that are currently cashing in on branded editorial may want to think about finding new revenue sources. So suggested one Unilever exec today at Advertising Week in New York.
"I think you might see more community managers coming in-house," predicted Debbie Weinstein, global director of media for packaged-goods giant, when asked about the future of content marketing.
Weinstein, whose team was behind the viral hit Real Beauty Sketches for Dove, offered other admirably frank takes on the practice of storytelling in the digital age.
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