Adopt, Care for a Virtual Child, Donate with UNICEF’s New Facebook App
The United Nation’s Children’s Fund, or UNICEF, created a Facebook application called Help a Child. It allows users to care for a virtual child, through buying virtual goods that it requests.
The difference from most games is that this money is actually a donation towards UNICEF projects in the real world — the organization works to meet the long-term needs of children and women in developing countries.
The app allows you to either select the continent, country, sex, name and age of your virtual adoptee or randomize these characteristics.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in