As users spend more time on multiple devices (jumping from desktop computers to tablets to smartphones), marketers are interested in targeting consumers wherever their eyeballs happen to land, preferably without too much pain.
Undertone believes it has come up with an answer to both the labor intensive challenge mobile carries as well as its lackluster creative options. The company on Monday will release a responsive ad format called ScreenShift, which the digital ad company believes will help the industry overcome roadblocks standing in the way of serving ads across multiple device—especially mobile.
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