Understanding Timelines Inc's trademark case against Facebook

Facebook and Timelines Inc. is scheduled to begin trial today in a case over the social network’s “timeline” profile feature, which Timelines says infringes on its trademark over the word “Timelines.”

Timelines Inc. operates Timelines.com, a website for people to create and collaborate on historical timelines. The company sued Facebook in September 2011 after it debuted an overhauled profile page it called “timeline.” Timelines Inc. has registered trademarks for “Timelines,” “Timelines.com” and its “Timelines” logo. The company is seeking damages “equivalent to Facebook’s Timeline-derived ad revenue,” according to Bloomberg.

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