Did you know that tweets with hashtags generate twice as much engagement – which includes clicks, retweets, favorites and replies – as tweets without?
But don’t go crazy – use no more than one to two hashtags in your missives, as anything more than that actually has a negative impact on engagement.
On Instagram, the rules are a little different. Studies have shown that the more hashtags you use, the greater the impact – interactions are highest on Instagram when posts have eleven or more hashtags.
Facebook, meanwhile, is closer to Twitter – aim for just a couple of hashtags in your updates, as anything beyond this has a detrimental effect on results.
Check the visual below for more insights, which comes courtesy of Quick Sprout.
(Source: Quick Sprout.)