A Modern Guide to Social Media Content Marketing, Part 1: Introduction

Personalized experiences are practically gospel now, and content marketing should be no different.

This is the first installment in a five-part series of articles focusing on best practices to up your content marketing game on the “big four” platforms: Twitter, Facebook, LinkedIn and Instagram. Stay tuned for future installments and share your own favorite tips in the comments.

Today’s consumer has the luxury of an abundance of choice, but it wasn’t that long ago when options were limited. Even in recent memory, there was a time when there were only three television networks, one phone company and one type of coffee (it was called “coffee”).

To

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