UK Study Finds Correlation Between Social Media Performance and Stock Price
While some companies like Shell and AstraZeneca are succeeding on social media, a new study finds that two-thirds of FTSE 100 companies are failing to effectively engage on platforms, such as Facebook, Twitter and YouTube. In fact, the study finds that Linkedin might be the the most underutilized social media platform among the firms. That's significant for public companies, because the Social Media in the City study also finds a correlation between higher social media peformance and positive movements in stock price among companies listed on the British stock exchange.
While some companies like Shell and AstraZeneca are succeeding on social media, a new study finds that two-thirds of FTSE 100 companies are failing to effectively engage on platforms, such as Facebook, Twitter and YouTube. In fact, the study finds that Linkedin might be the the most underutilized social media platform among the firms.
Some 95 percent of the FTSE 100 companies have LinkedIn company pages, attracting a combined 2.6 million followers. However, less than a quarter of the FTSE 100 list any of their products or services on company pages, which are usually not actively managed – only 20 percent posted a status update in the 30 days prior to the study.
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