UK Social Ad Spend to Reach £1 Billion in 2015 [STUDY]

Over 10 percent of digital advertising revenue in the United Kingdom is expected to come from social networks this year, rising to more than £1 billion in 2015, reports eMarketer.

UK social network ad spend is forecast to reach £761 million through 2014, representing 10.5 percent of all UK digital ad revenues – a 50 percent gain over the previous 12 months.

Next year this figure is expected to grow by a further 33 percent, passing £1 billion, before reaching £1.275