Facebook Was Most-Searched-For Brand In U.K. In 2011

Facebook was the subject of the most searches for brands in the U.K. in 2011, according to data from Experian Hitwise.

Facebook was the subject of the most searches for brands in the U.K. during 2011, according to data from Experian Hitwise.

The social network was also responsible for three of the 10 most-searched-for terms in the U.K.: Facebook, Facebook login, and FB.

The top 10 brands in terms of search queries in the U.K. in 2011, via Experian Hitwise:

  1. Facebook
  2. YouTube
  3. eBay
  4. Amazon
  5. Argos
  6. BBC
  7. Google
  8. Hotmail
  9. Daily Mail
  10. Next

Experian Hitwise Marketing Research Analyst James Murray said:

Search engines are the primary portal people use to get to where they want to go online. The place people want to go most online is Facebook. Around two percent of all U.K. searches online are for the term “Facebook,” which contributes to the website receiving more than one billion visits per month from British Internet users alone.

Understanding the way people use search engines is crucial for marketers if they want to adapt their digital strategies to the fast-moving and constantly evolving online landscape.

Searching for the word “Facebook” isn’t synonymous with the number of users, but rather a tally of two groups: new and prospective users, plus people looking for references to the social network in online content.

Image courtesy of Shutterstock.