UK Guardian Online Has More American Readers Than Brits

Mark Scott of Business Week notes that the British are not taking the declining numbers of daily print newspaper readers — and the dropping ad revenues — lying down. Young people, as the old adage goes, don’t read newspapers. So what is a paper to do? Gloomy, Spenglerian meditations on the nature of decline won’t change the reality of the situation, which, for print journos, is dire.

Since English is the lingua franca on a globalized internet, the great American and British newspapers have a unique opportunity to offset readership declines in their print editions with an aggressive online strategy.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in