UK Firm Founder Plans to Give His Business Away
Today in Is It a Stunt? news, the founder of a successful UK communications firm called Global Tolerance has decided to step down “to be a full-time dad”. That’s all well and good, but his strategy for picking a replacement has earned a good bit of media attention.
In short, he’s turned it into a contest open to the public at large.
The hand-picked winner of what Simon Cohen calls an “Open Leadership Exercise” will get 95% of the 10-year-old firm—which once included the Dalai Lama among its clients—along with 10,000 pounds (not quite $17K) and “a decade of business contacts”.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in