Apple, YouTube And Twitter Voted The UK’s Coolest Brands
Twitter has been voted the fourth coolest brand in the UK, behind Apple and YouTube, who both fended off six-time winner Aston Martin, with the car manufacturer dropping down into third place.
CoolBrand’s annual survey of Britain’s most desirable brands, which is decided by 3,000 consumers and a panel of 39 experts, saw Twitter make the list for the first time, with Facebook failing to chart.
Brands are scored on their uniqueness, originality, style, innovation, authenticity and desirability.
Technology dominated the survey, with Google and the BBC’s iPlayer rounding out the top six.
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