UK Coke Cans gets Spotify Treatment in Latest Music App Alliance

Coke and Spotify’s latest music app, Placelist, is getting a real-world boost with new branding designs for Coke’s slim 250ml cans in the UK. The new design features Placelists’s new website as well as an interactive “Blip” component that lets you access music tracks through Blippar’s augmented reality advertising.

Placelist’s soft launch allows users to access music using Spotify and Facebook’s Places. In addition to some European cities, look for it at ““FIFA World Cup, to Coke Studio in India, Pakistan and the Middle East & the Rock’n Coke festival in Turkey.”

Coke’s music venture began in 2012 with a partnership with Spotify.

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