UGCX: It's a 2-Way Conversation
What happens when marketing meets social media? Done right, it engages customers, repositions brands and provides valuable insights into customers, according to speakers at Mediabistro’s UGCX conference Tuesday.
During a session titled “It’s a 2-Way Conversation,” Jessica Amason, viral media editor at BuzzFeed.com explained how her company used real-time analytics first to tweak the site’s content, and then to help marketers fine-tune their messages on the fly.
Broadway producer Ken Davenport described to the audience his efforts to market a musical last year using social media.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in